Network Analysis: The Role of Ties
By Jennifer Maddrell - Posted on 01 July 2008
This paper surveys sociology literature to consider prior theory and research on social networks with the goal of assessing how knowledge-based networks function. Findings from network analysis, including theory and research surrounding Granovetter’s network ties theory, provide insight into how networks are structured and the implications for innovation, diffusion, economic outcomes, and collective action. Network analysis theory and research provides support for knowledge-based networks as conduits for innovation and knowledge sharing. Knowledge management practices should focus on the development of weak tie bridges across organizational units and promote interdependence among strong tie network units.