Online Learning: Oprah reaching the "other 98%

I regularly toss out a phantom statistic (which I made up, but may be an overestimation) that the stuff we talk about on EdTechWeekly and in the edublogosphere reaches and resonates with less than 2% of the population. I further contend that reaching the "other 98%" is the obstacle. Well ... leave it to Oprah to give it a whack. Through her book club, the other 98% (and our 2%, for that matter) can take part in live online classes taught by Oprah and the book's author. I find this fascinating! Maybe I'm basing my assumptions on completely erroneous stereotypes, but I would guess that the vast majority of those signing up had never taken (nor considered taking) an online course in the past. I guess if anyone could bring 'em into the fold, it would be Oprah.